Let's leave the likely to the machines. Let's fall in love with the possible.
Growth through curiosity.
Early on. Since 1995.
- 30 years in digital
- 200+ projects
- 300+ people hired
- Web. 1995 Co-founded peppermind at Kochan & Partner, one of Germany’s first digital agencies. In 1997 founded the German arm of Spray in Hamburg, which through a merger became Razorfish – from 1999 as CEO.
- Mobile. 2001 Built and led a think tank for Telefónica and Sonera (Quam) on the future of mobile communication. Six years before the iPhone.
- Design Thinking. 2008 Four years as Managing Director of IDEO Germany and Associate Partner. Learning from the best.
- Design Doing. 2012 Co-founded and led the Munich office of SinnerSchrader (now Accenture Song) – from zero to fifty people in three years. In 2015: name, brand and first product design for waipu.tv.
- Machine Learning. 2016 Director of Design & UX at ExB: user experience for a trainable machine-learning platform that processes text at industrial scale.
- Agentic Systems. 2026 Independent since 2022 as a freelance advisor for design and technology.
And today?
Software that writes software and agentic systems are the new reality racing past. And they will strip every efficiency edge of its value. But around those not on the train, it will grow quiet.
The “real” has always been hard to define, and yet everyone knows what it means. “Good enough” was yesterday; and it is at the same time the dreadful outlook. So what will make a difference – or, better, the difference? What is certain: the more the digital determines everything, the more important the non-digital will become. How do we bring the two together?
The answers no longer keep up with the questions.
Still: creativity is not a solved problem.
It remains the courage to back the improbable, taste, empathy, love of detail, curiosity, attitude.
What I work on
Advice
- Advisory
- Design and technology where an organisation sees that something is shifting – but not yet where to.
- Boards
- Long-term counsel for companies and founding teams.
Delivery
- Product development
- From prototype to product – with everyone involved.
- Project leadership
- From planning through execution to launch.
Perspective
- Talks
- On machine learning, design and change.
- Assessment
- Can this succeed? What is good? What is missing?
Let’s leave copying the copy to the machines.
Let’s get to work on the ideas and dreams.
The new possibilities give our creativity immediate expression. Never was anything built faster: the prototype becomes the product. Never was openness more important, everything is connected with everything. And never was the absence of certainties more palpable.
To embrace this with optimism and confidence, and to take people along – that is the ultimate boss fight.
Yes, these are crazy times.
Always have been. But ever faster.